Vaseline. See My Skin.
We created See My Skin, the only database designed to search conditions on skin of color, because less than 6% of image-based search results show skin conditions on people of color. When Black and Hispanic people don't feel seen in search, they're less likely to be seen by a dermatologist. This leads to misdiagnosis of untreated conditions and 25% higher mortality rates for life-threatening conditions like skin cancer.
To solve this problem, we aggregated thousands of images of hundreds of the most searched skin conditions, each one independently evaluated for accuracy and relevance by a board of certified dermatologists. From their search, people could be directly connected with culturally competent dermatologists, breaking down the invisible barrier to seeking quality and impartial care.
Edelman Creative Team: Schuyler Higgins, Daniela Marino, Cassandra Schuber, Megan Skelly.
