*SPEC* Hulu. Showmates.
Everybody has that person. The person who shares your passion for your favorite show. Your showmate. What if Hulu faciliated those bonds by creating the ability for subscribers to share one full season of any show, with anyone, for free?
Everybody has that person. The person who shares your passion for your favorite show. Your showmate. What if Hulu faciliated those bonds by creating the ability for subscribers to share one full season of any show, with anyone, for free?
When you decide to watch a show with someone, you’re making a commitment to them. Everything from a proposal email to the landing page would be infused with the joy that commitment can bring. We’d also create OOH and a Facebook extension where folks could publicly flaunt their showmateship. We’d also place ads in places where people are seeking commitment like Tinder or Match.com
Brainco Creative Team: Erin Slayton
Every showmate journey would start would start on Showmates.com.
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We’d make potential showmates feel super special with a proposal, and of course, they have to take a vow.
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Once they said “I do”, they can start watching the show! Then once they finished their complimentary season, they’d be sent an email that encourages them to keep the relationship going strong by subscribing to Hulu. They could also make their showmateship official on Facebook.
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We’d advertise to people looking to make connections through dating site pop-ups ads.
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Once they said “I do”, they can start watching the show! Then once they finished their complimentary season, they’d be sent an email that encourages them to keep the relationship going strong by subscribing to Hulu. They could also make their showmateship official on Facebook.
We’d advertise to people looking to make connections through dating site pop-ups ads.
