Xfinity. The Greatest Gift Shoppe.
The 2020 Xfinity holiday broadcast campaign focused on the intangible gifts of the holidays, like family snowball fights and the smell of grandma's cookies. It was a timely message; many people (including me) were going to have Zoom with their loved ones instead of engaging in holidays IRL.
The 2020 Xfinity holiday broadcast campaign focused on the intangible gifts of the holidays, like family snowball fights and the smell of grandma's cookies. It was a timely message; many people (including me) were going to have Zoom with their loved ones instead of engaging in holidays IRL.
We brought those intangible gifts to life with The Greatest Gift Shoppe. We created over a 130 unique pins in a first-of-its-kind Pinterest "store" experience. Inspired by Santa's workshop, people could browse gifts which would take them to a Pinterest board with pinnable activities, recipes, tutorials, and some festive content that was just for fun. We had stuff for remote families, in addition to pins for those celebrating Hanukkah and hispanic holiday traditions. The shoppe was a mix media explosion, featuring static images, videos and audio.
With 65 million impressions, we gave the gift of togetherness, when were the furthest apart.*
Goodby Silverstein Creative Team: Katy Wells, Bob Cohen.
*Cheeesy, but true.
