Writer. Creative Director. Feral Filmmaker.

Roblox. The Takeover.

My chance to become a certified gamer girl! Roblox was launching an 10-day expansive gaming experience. Gamers could take over turfs by tagging and skateboarding their way through 4 zones. 

We named the game, ideated the zones, and then created social assets that got Roblox’s millions of fans excited about the gaming event. 

Roblox Creative Team: Kelly Kim, Travis Broyles, Tibi Sirbu, Erika Fahr-Campbell