This Expedia. NYC OOH Takeover.

Using Expedia is like travel planning on steroids. You can track flights prices so you know the right time to book, save money by bundling flights + hotels together, and so much more. 

This digital OOH campaign highlighted all those features, plus sharp headlines and beautiful footage that got people excited about using Expedia for to book their next trip. 

This campaign ran in NYC during the winter months, so naturally, we focused on warm destinations. Many of the placements were contextual to target specific groups of people with destinations that made sense for them.

Expedia Creative Team: Chuck Barbieri, Mike McCommon, Alyssa Georg

📍Lincoln Center during Fashion Week.

📍Little Italy.

📍Central Park.

📍Canal Street.

📍Times Square.

📍 Madison Square Gardens before/after Knicks games.

📍Subway Stations at the height of rush hour.